Limutai has successfully been shortlisted for the national… 4A Scenic Area of Grade A
2013 year 11 In [month], following review and assessment by the National Tourist Attraction Quality Rating Committee, Limutai Scenic Area was successfully included in the national… 4A It has been designated a national 4A-level scenic area, becoming the third such site in Jixian County. 4A Scenic areas of a certain level—this time, the total number of scenic areas nationwide that have passed the review is 38 Home.
Over the past two years, the Limutai Scenic Area, in accordance with national standards and the Measures for the Administration of Quality Grades of Tourist Attractions, has steadily increased its investment based on its scenic‑area plan, rapidly enhancing both its hardware and software capabilities, thereby paving the way for achieving… 4A It has laid the foundation for the evaluation of scenic areas at the designated level.
I. In accordance with national regulations 4A Adhere to scenic‑area standards and enhance basic service facilities.
In accordance with the work plan for the beginning of the year and based on national… 4A Scenic area standards, covering aspects such as sightseeing, transportation, facilities, and safety. 8 A total of … aspects 214 In each specific item, we conducted a step-by-step inspection and carried out rectification measures. Taking into account the characteristics of the ecological scenic area, we built landscape‑style visitor centers, ticket checkpoints, and boarding/alighting stations for sightseeing buses, with a well‑planned layout that integrates management with practical use, achieving positive results. In addition, we constructed new flush toilets in accordance with national standards. 2 Seat, renovated flush toilet 5 Within the scenic area, new signage has been installed, including area maps, traffic signs, interpretive panels for attractions, and safety warning signs. 120 Block, trash can 60 units, basically meeting the needs of tourists; according to the county government 2013 Under the annual public‑benefit project plan, a sales market was constructed at the Limutai Scenic Area. 2 Jointly handled 1300 Square meters, adopting a contracted management model and standardizing operational procedures, has addressed the issue of villagers setting up unauthorized stalls, providing local farmers and tourists with a well-organized shopping venue. The main parking lot and various leisure areas within the scenic spot have been paved and landscaped, with network coverage expanded to enhance visitor experience and recreational spaces. These efforts have enabled Limutai Scenic Area to successfully pass the assessment by the China National Tourism Administration. 4A The inspection and acceptance work conducted by the scenic‑area rating team has laid the groundwork for the infrastructure. 。
II. Expand the range of business offerings to meet visitor demand and boost the scenic area’s overall revenue.
To gradually move away from the unfavorable situation dominated by ticket‑based revenue, since the beginning of this year, the Limutai Scenic Area has been steadily expanding its commercial offerings. In response to market demand, it has built a distinctive “Shanshuijian” restaurant at the entrance, featuring local mountain specialties and cold‑water fish; established a tourist‑souvenir shop at the sightseeing station, offering regional handicrafts and Limutai‑themed mementos; and partnered with private enterprises to launch a line of Limutai‑branded beverages, which are also available for on‑site sales. Additionally, the scenic area has expanded its sightseeing‑car fleet, implemented unified dispatch and management, and boosted visitors’ secondary spending. These initiatives have been well received by tourists, delivering a win‑win outcome in both economic and social terms.
III. Uphold internal quality and external image, and continuously enhance our social influence.
In terms of internal management, in line with modern corporate governance practices, the company has developed a series of manuals, including the “Limutai Tourism Company Management Manual,” the “Limutai Scenic Area Reception Services Manual,” the “Scenic Area Tour Guide Glossary,” and the “Scenic Area Safety Production Knowledge Manual.” Regular company-wide training is conducted, and a performance-based pay system has been implemented, ensuring effective and well-organized management that has significantly enhanced employees’ professional competence and work motivation. 2013 Over the years, the company has successively been awarded such honorary titles as the County-level Youth Civilization Unit and the Municipal-level New Long March Commando Team.
In the area of marketing, a professional team was engaged to conduct extensive market research, resulting in the selection of two key slogans for the scenic area: “A Landscape Painting Beyond the World, the Legendary Limutai” and “A Legendary Scenery Sealed for a Thousand Years.” Based on this marketing theme, the scenic area’s core promotional materials were redesigned and produced, its official website was revamped, and new media platforms such as Weibo and WeChat were established. In addition, a series of events titled “Discover the Journey of Legend—” was organized at the appropriate time. 2013 The inaugural photography contest of the Limutai Scenic Area, along with its season‑long participatory events, has led to a substantial increase in visitor numbers, while the brand image “A Landscape Painting Beyond the World, the Legendary Limutai” has steadily taken root in the hearts of visitors.
This time, the creation of a national… 4A The scenic area of Grade [X] has transformed my county. 6 No evaluation in recent years. 4A The status of the scenic area at or above a certain level not only summarizes the work done in the previous phase but also serves as a comprehensive assessment of operations following the reform of the tourism management system. It both affirms the achievements in the scenic area’s development and places the Limutai Scenic Area at a new, higher starting point for growth, bolstering the confidence of all employees in its future prospects. The Limutai Scenic Area will… 4A Driven by the initiative to develop scenic areas, and in line with the county’s overall tourism development plan, we will further accelerate progress, promptly launch construction of the scenic area’s comprehensive service zone and the Scenic Avenue project, enhance the overall economic returns and market competitiveness of the scenic area, and achieve the goal of “creating [something] within two years.” 4A , three-year creation 5A With the goal of development, we will gradually establish a first-class eco‑tourism resort in China, making new and even greater contributions to building our county into a medium‑sized, modern tourist city.
Two 0 November 14, 2013
