(Wang Yun, Director of the Tianjin Municipal Commission for Cyberspace Affairs, delivered a speech at this conference.)
“Internet Plus” is emerging as a new engine for China’s economic transformation and upgrading. Leveraging its strong regional influence, Tencent continues to extend its operations into cities across the country, thereby bolstering local economic development. In the era of dual screens, how can we unravel the complexities of the internet ecosystem? To explore the future direction of “Internet Plus,” address the challenges facing Tianjin’s digital landscape, and reshape the broader internet‑driven development paradigm, the Tencent “Source Ecosystem” Regional Smart Innovation Media Influence Summit was convened. The summit featured three key components: the release of the Tianjin Internet Index, the launch of Tencent Dayan Network and the “Source Initiative,” and an “Internet Plus Tourism” forum.
Deeply Rooted in the Local Market, Data Speaks: Tianjin Internet Index Unveiled
The “Internet Plus” Index is based on genuine big data. At this summit, Dr. Meng Zhaoli, Chief Economist at the Tencent Research Institute, presented the “Tianjin ‘Internet Plus’ Index 2016” report and engaged in an in-depth discussion with attendees on how to better seize the opportunities of the “Internet Plus” era, thereby supporting and empowering the transformation and upgrading of government services, people’s livelihoods, and various industries in the context of the new normal.
(Dr. Meng Zhaoli, Chief Economist at the Tencent Research Institute, presents the “Tianjin ‘Internet Plus’ Index 2016” report.)
The “Tianjin ‘Internet Plus’ Index 2016” report—compiled on the basis of vast amounts of big data—provides a comprehensive snapshot of Tianjin’s online economy, quantifying its digital GDP and highlighting how the “Internet Plus” strategy has been implemented in the city over the past year. Currently, Tencent QQ boasts 877 million monthly active accounts, while WeChat has reached 762 million active users. With such an enormous user base, what are the preferences of Tianjin’s internet users, and how do these preferences shape their behavior? At the event, Mr. Zhao Fusong, Director of Regional Business at Tencent, shared Tencent’s big‑data findings—the Tianjin User Profile. The report offers a detailed analysis and synthesis of Tianjin’s internet users, providing valuable insights that can help businesses refine their marketing strategies, evaluate campaign performance, optimize product operations, and enhance service quality.
(Tencent Regional Business Director Zhao Fusong presents “Tencent Big Data: Tianjin User Profiles”)
(Big data wowed the attendees, who eagerly pulled out their phones to snap photos.)
Integrating Resources for Mutual Benefit and Win-Win Outcomes: Tencent’s “Source Ecology” Initiative Unveiled on Site
(Tencent’s “Yuan” Initiative Launched)
(From left to right: Chen Xiaolan, President of Tencent Dayan Network; Zhang Li, Deputy Director of the Public Opinion Supervision and Guidance Division of the Tianjin Municipal Commission for Cyberspace Affairs; Li Qinggong, from the Tianjin Fire Department; Ge Qimo, General Manager of Tencent’s Regional Business Division and Deputy Editor-in-Chief of Tencent.com; representatives from relevant government departments and industry experts.)
As a key component of this conference, the “Source Ecology” initiative—unveiled by Tencent News and Tencent Dayan Network—represents a comprehensive regional strategy that leverages the strengths of Tencent’s six major platforms—regional information, government services, lifestyle, industry, public welfare, and self‑media—to integrate resources, enable dual‑screen interaction, and foster cross‑sector symbiosis. Zhu Wentao, Vice President of Tencent Dayan Network, presided over the launch of the “Source Ecology” plan. He outlined current trends and emerging demands in media development, as well as the corresponding “Tencent Online Media Matrix,” while also providing attendees with an overview of the plan’s core structure and guiding principles. Following this, representatives from Tencent Dayan Network’s news, government services, industry, and editorial departments presented on topics including “Tencent Dayan Network’s Advantages and Content‑Side Strengths,” “Smart Government Services, Smart Tourism, and Notable Case Studies,” “The Platform’s Overall Competitive Edge and Case Analyses,” and “Tencent Dayan Network’s Distinctive Public‑Welfare and Poverty‑Alleviation Initiatives.” At the event marking the official launch of Tencent Dayan Network’s “Source Ecology” plan, detailed insights were shared on Tencent’s network resources, platform offerings, product features, and collaborative approaches and directions in Tianjin. This initiative exemplifies a deep application of the “Internet Plus” model in the city.
Multi‑Stakeholder Collaboration and Deep Coordination: The “Internet Plus Tourism” Forum Explores New Business Models in Tianjin’s Tourism Sector
(“Internet Plus Tourism” Forum)
(From left to right: Fang Zhanghu, General Manager of Operations at Tencent Dayan.com; Zhao Yougang, Deputy General Manager of Limutai Tourism Co., Ltd.; Liu Jianguo, Deputy Director of the Marketing Department at Panshan Scenic Area; Hu Yukuo, Tianjin Daily Advertising Co., Ltd.; and Lu Zhengying, Director of the Center for Tourism Research and Planning at Tianjin University of Finance and Economics)At the 2016 China “Internet Plus” Summit hosted by Tencent this year, Tianjin was recognized as one of the nation’s top ten exemplary cities in the “Internet Plus Tourism” category. With the powerful surge of mobile internet, internet‑based thinking has gradually permeated various tourism service systems, giving rise to new demands, innovative products, and fresh ideas, and quietly ushering in a revolutionary transformation of the industry.
At this forum, Mr. Fang Zhanghu, General Manager of Tencent Dayan Network, joined a panel of distinguished guests to discuss how to address key marketing challenges in the new “Internet Plus” landscape. They conducted an in-depth analysis of Tianjin’s local tourism strengths and weaknesses, and engaged in lively dialogue with attendees on the burgeoning trend of smart‑tourism infrastructure development. This event marked a disruptive yet transformative upgrade of the traditional tourism industry. In addition, Tencent Dayan Network and Tianjin Daily announced a strategic partnership focused on “Internet Plus Tourism,” with the aim of delivering even higher‑quality travel services to the people of Tianjin.
This article is reprinted from Tencent·Dayan Net.
