On June 18, the 2019 China Outstanding Tourism Brand Promotion Summit grandly opened in Beijing. This time Summit Co‑hosted by the Chinese Marketing Association, the Leisure Industry Promotion Committee of the China Association for Asian Economic Development, and China Travel Hotline, this event is themed “Showcasing China’s Tourist Charm and Promoting Outstanding Destinations.” It aims to highlight the diverse and captivating landscapes and distinctive ecological and cultural heritage of various regions, while introducing new‑type tourism destinations that integrate innovative approaches, cutting‑edge projects, and unique travel offerings. By doing so, it seeks to further enhance the social role of the tourism sector, foster the development and exchange within China’s tourism industry, and achieve a new leap forward.
Leaders from provincial, municipal, and county tourism bureaus, investment and planning institutions in the tourism sector, tourism industry experts, domestic and international travel agencies, destination‑management authorities, tourism‑product manufacturers, a distinguished lineup of high‑profile guests, seasoned industry analysts, prominent investors, and attending delegates gathered together to jointly witness this momentous event.
Summit It showcased China’s cultural and tourism attractions, guided the promotion of brand‑driven tourist destinations such as cities, counties, and scenic areas, and leveraged digital technologies to drive the growth of the tourism industry.
Summit At the event, Limu Scenic Area was awarded the honorary title of “China’s Best Health-and-Wellness Leisure Tourism Destination.” Expert Review Panel It is unanimously agreed that Limutai boasts abundant tourism resources, a distinctive tourism culture, and a well‑crafted, practice‑based favorable tourism environment, thereby achieving sustainable tourism development and wielding significant influence within China’s tourism industry.
The Limu Scenic Area is closely aligned with the vision of building a beautiful Jizhou and advancing all‑area tourism, seizing the historic opportunity presented by Jizhou District’s designation as one of the first national-level demonstration zones for all‑area tourism. Upholding the “Two Mountains” philosophy—that lucid waters and lush mountains are invaluable assets—the area is steering its development toward nature‑based ecotourism and leisure‑and‑wellness travel. Committed to green and sustainable growth, it is prioritizing the creation of forest‑health‑and‑wellness tourism experiences, constructing ecological trails, setting up forest‑based outdoor education and science‑exhibition spaces, offering local specialty cuisine, hosting wellness‑focused workshops, and developing mountain‑camping facilities. These efforts aim to promote the shared use of forest ecosystems and meet visitors’ demand for high‑quality, enriching travel experiences.
