Jizhou Tourism Group convened 2013 Annual Marketing Work Conference
2013 year 2 month 23 On [date], Jizhou Tourism and Culture Group convened the deputy managers in charge of marketing and the marketing directors from its four branch companies—Panshan, Huangyaguan Great Wall, Baxianshan, and Limutai. 2013 Annual Tourism Marketing Work Conference. Comrade He Jun, Chairman of the Group; Comrade Li Shuling, Deputy General Manager; and the Director and Deputy Directors of the Group’s Marketing Department attended the meeting.
The meeting was chaired by Comrade Li Shuling, Deputy General Manager of the Group, who outlined the Group’s marketing strategy for this year. The Head of the Group’s Marketing Department then set forth specific requirements and provided a detailed briefing. The meeting also heard reports from each branch company. 2013 The annual marketing plan was presented, with detailed explanations of the key milestones and principal tasks for this year’s marketing efforts. The branch company also addressed the group company… 2012 Year and 2013 The annual marketing plan has been proposed. 10 Several recommendations and new ideas were put forward, with particular emphasis on the Group’s need to enhance the training and professional development of its tourism marketing personnel, strengthen marketing collaboration among the Group and its branches, as well as between branches themselves, and jointly leverage a robust marketing strategy.
At the conclusion of the meeting, Comrade He Jun, Chairman of the Group, commended the work of each branch company, noting that the Group’s marketing efforts have set a strong foundation for the county’s tourism sector. He praised the thorough preparation and the well‑crafted, feasible marketing plans of all branches. He emphasized that marketing must both leverage the Group’s coordinated, integrated approach and allow each unit to pursue its own strategic initiatives, elevating the overall performance and highlighting distinctive strengths. Furthermore, he urged closer collaboration among the Group’s marketing team—fostering mutual respect, humility, and cooperation internally, while strengthening horizontal communication and partnership in a spirit of goodwill. This should reflect the philosophical mindset of “great wisdom appears as simplicity” and “wisdom lies in seeming ignorance.” In terms of marketing strategy, objectives must be clearly defined, with compelling messaging and policies that inspire and motivate. In fostering collaboration, leaders should adopt a broad, long‑term perspective, maintain an open mind, and think beyond the confines of their own organization—putting others first and considering matters from multiple viewpoints. Such an approach embodies the principle of “I serve others, and others serve me.” The Group will also guide its branches in developing collaborative incentive mechanisms and refining performance‑based reward systems, ensuring that all aspects of the Group’s operations are firmly grounded. By scaling up the Group and expanding the tourism sector, we can pursue robust growth and greater harmony. Through concerted efforts across the entire organization, strengthened cooperation, conflict avoidance, and the launch of premium offerings, we will maximize our collective benefits.
